About 4am Studio

Small, Full-service Design Studio
Graphic Designer & Owner
Hey, I'm Alana, the designer, illustrator, artist, and owner who is responsible for all things at 4am Studio.

Currently located in the picturesque landscapes of Central Otago, my journey began in Dunedin in the mid 1980’s. Raised on a South Otago farm (1980s-2000s) with my brother and twin sister, creativity & imagination filled the gaps when access to motorbikes etc. was not available to us. Childhood memories involve creek-side play, biking around cattle-yards, constructing dinky tracks, arts and crafts, some hands-on stock help, and just general “kids being kids”.

Since 2008, armed with a Bachelor of Applied Visual Imaging (Creative Media) and a major in Web Design from UCOL, I've collaborated globally in the graphic design field for more than 16 years. My varied design journey spans industries, from recruitment and tradies to florists. Yet, the core remains rooted in the teachings of my Southland and Middlemarch-based parents and grandparents.

The freedom and imagination of my farm-kid days have significantly influenced the laid-back professional style at 4am Studio. Now, as a proud mum to Ada since Christmas Eve 2021, my art reflects almost four decades of experiences. I invite you to join me on this journey as I continue crafting unique visuals that tell stories, interweaving vintage Kiwiana and nostalgic illustrations into my work.

At 4am Studio, I offer graphic design, illustration, apparel, and signage services for individuals, small to medium-sized businesses, brands, and professionals across New Zealand and beyond. 4am Studio is an independent, small, full-service design studio located in a home office in Central Otago, New Zealand.

Why the name 4am? 3am - 4am is often regarded as the ‘witching hour’, where creatives come to life. I’m literally awake at 4am most mornings and ‘AM’ are my initials.

One Tree Funded

🌳 One native tree funded with every business card print order placed!

New Zealand is known for its forests, wildlife, mountains, lakes, and rivers so as a design studio who uses enough paper, card and more it's only fair that I try to give back to our environment.

The $10 donation from each business card print order will go directly towards funding the planting of new native trees and supporting conservation efforts within our backyard of Otago, New Zealand with Trees That Count

For business card orders or design quotes please contact me.

Donated Hours

Since it's inception, each year 4am Studio has donated & discounted hours and funded projects to local non-profit organizations.

Some past notable organizations have included:

  • Wheels at Wanaka: 2019, 2021 & 2023
  • Oxford Land Rover Rally: 2021 & 2023
  • Perfect Woman Competition: 2019 - 2020
  • Wanaka Pantomimers: 2018
  • Kahu Youth Trust: 2018

If you are a non-profit and in-need of design assistance, please contact me. Please note: a limited numbers of hours are available each year and subject to availability.