Alana Moffatt
Hi there! I’m Alana, the designer, illustrator, artist and owner who is responsible for all things 4am Studio.
Currently located amidst the mountains and lakes of Central Otago, I have worked for businesses and clients both nationally and worldwide for over 15 years. My background is in Visual Arts and Web Design, and I graduated from UCOL with a Bachelor of Applied Visual Imaging, majoring in Web Design back in 2008.
I was born in Dunedin and raised on a rural South Otago farm...*ahem* back-roads of Clinton *ahem* with my older brother and twin sister; we would get stuck in where we could. Or rather where we were told (we were not the farm owners, so it meant we were not allowed to hoon around on the motor bikes etc., so creativity and imaginations played a huge part in our growing up).
We were taught a lot from our parents and Grandparents (from Gore and Middlemarch) and can honestly say we were raised in one of the best times. From playing in the creeks and the paddocks, biking up and around the cattle-yards and building tracks for our dinkies – that freedom and privilege to just be a kid on a farm is something that we will never forget and has shaped the person I am today.
I've recently become a Mum (Christmas Eve 2021), so when I'm not working from home, I'm bonding, loving, and cuddling with my greatest creation yet - little Ada.
4am Studio
4am Studio is an independent, small, full-service design studio, providing graphic design, illustration, apparel and signage for individuals, small-med businesses, brands, and professionals across New Zealand and abroad.
Why the name 4am?
3am - 4am is often regarded as the ‘witching hour’, where creatives come to life. I’m literally awake at 4am most mornings and ‘AM’ are my initials.Some of my services include graphic design, original artwork, illustrations, print and signage (inc. Vehicle design & signage), clothing design & heat pressing, corporate/brand identity, print & advertising design, business stationery and marketing collateral. I’m also available for social media and graphic design coaching/consultations.
Explore more of our services here. To become a stockist, make a wholesale or general inquiry about my original artwork, designs, or your next project, please contact me.
One Tree Funded
🌳 One native tree funded with every business card print order placed!
New Zealand is known for its forests, wildlife, mountains, lakes, and rivers so as a design studio who uses enough paper, card and more it's only fair that I try to give back to our environment.
The $10 donation from each business card print order will go directly towards funding the planting of new native trees and supporting conservation efforts within our backyard of Otago, New Zealand with Trees That Count
For business card orders or design quotes please contact me.
Donated Hours
Since it's inception, each year 4am Studio has donated & discounted hours and funded projects to local non-profit organizations.
Some past notable organizations have included:
- Wheels at Wanaka: 2019, 2021 & 2023
- Oxford Land Rover Rally: 2021 & 2023
- Perfect Woman Competition: 2019 - 2020
- Wanaka Pantomimers: 2018
- Kahu Youth Trust: 2018
If you are a non-profit and in-need of design assistance, please contact me. Please note: a limited numbers of hours are available each year and subject to availability.