About 4am Studio

Small, Full-service Design Studio
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Graphic Designer & Owner
Hey, I'm Alana - the graphic designer, illustrator, artist and author behind 4am Studio.

4am Studio is a small, independent design studio based from my home office in Wānaka, New Zealand.

Keep it simple and creative. You bring me the idea, brief, problem or "can you make this look better?" and I'll take it from there.

Since 2008, I've worked across the graphic design industry, with a Bachelor of Applied Visual Imaging (Creative Media) and a major in Web Design from UCOL behind me. Over 17 years later, I've worked across all sorts of industries and with businesses big and small - from recruitment and tradies to florists, accommodation and everything in between.

My work covers graphic design, illustration, apparel and decals, print services, website care and organic social media management. I work with businesses, organisations, clubs and individuals across New Zealand and over the ditch.

I like good design, good print and making things look good without overcomplicating them. My approach is pretty straightforward: listen to what you need, figure out what will work, and get on with making it.

Why the name 4am? 3am-4am is often regarded as the 'witching hour', where creatives supposedly come to life. I'm also literally awake at 4am most mornings, and 'AM' are my initials. So, 4am.

Who is 4am? A straight-talking, fast-working, multi-tasking graphic designer, artist, author and Mum. I've been self-employed for years and run 4am Studio from my home office in Wānaka, alongside raising my daughter.

I'm the person behind every project, from the first email and initial idea through to the final files or finished product.