Wheels at Wanaka
Graphic Design + Illustration
Stewart Island Raw Honey
Branding + Product/Label Design
Land Rover Rally (2021 & 2023)
Graphic Design + Illustration + Apparel & Signage
Decals & Vehicle Signage
Various
All Loads Ltd
Branding + Graphic Design + Apparel & Signage
Print Design
Various
Apparel
Various
Rodz & Restos
Branding + Graphic Design + Apparel & Signage
One Stop Interior Plastering
Branding + Graphic Design
Illustrations
Various
Petrified Percy - Book
Publication + Illustration + Graphic Design
Red Hair, I Do Care - Book
Publication + Illustration + Graphic Design
The Lonely Tree - Book
Illustration + Graphic Design
Graphic Design
VariousIllustrations
Illustration
Digital illustrations created in Adobe Creative Cloud started from a sketch. Often used for branding, apparel, posters, packaging, stickers, infographics or to show case on their own .
- Waikato Draught Truck
- Digital Illustration
- Puzzling World
- Digital Illustration
- Vehicles
- Digital Illustration
- Vehicles
- Digital Illustration
- Vehicles
- Digital Illustration
- Vehicles
- Digital Illustration
- Vehicles
- Digital Illustration
- Vehicles
- Digital Illustration
- Sheep Ages
- Infographic
- Recipe
- Illustrated Tea Towel
- Outram Hotel
- Digital Illustration
- Strath Taieri Hotel
- Digital Illustration
- Eskimo Pie
- Digital Illustration
- Isometric Room
- Digital Illustration
- Brand Illustration
- Digital Illustration
- Brand Icons
- Digital Illustration
Graphic Design
Graphic Design + Branding + Logos
Logos, branding, icon sets, and identity bits. These are often one-offs for small scale businesses, events or off-shoots of the clients' main business.
- Magoo Auto
- Alt Logo Design
- Series Shed
- Logo Design
- North Harbour Vets
- Logo Design
- Moss & Moi
- Logo Design
- Avoca Springs
- Logo Design
- ShowOp
- Logo Design
- The Wanaka Honey Company
- Logo Design + Product/Label Design
- Black & White
- Logo Design
- The Perfect Woman Competition
- Logo Design
- Relish & Co
- Logo Design
The Lonely Tree
Illustration + Graphic Design
There is a tree growing all by itself in Lake Wanaka. Lee thinks it looks lonely. There are plans to cut it down, but something happens that changes everything.
Written by Gaynor Corkery, Illustration and Book Design by Alana Moffatt, Wanaka, New Zealand
- Gaynor Corkery
- 2020
Petrified Percy - Alana Moffatt
Illustration + Graphic Design + Publication
Written and illustrated by Alana Moffatt, Wanaka, New Zealand (2022)
Those who know me, know I have red hair, and that I gave birth to my very ginger daughter in 2021 - this book is from those sleepless nights, with all sorts of thoughts running through my mind from worrying about the new born phase and if I was ever going to survive it to envisioning what life will be like for my little flame princess when she gets to school. Fortunately I wasn't bullied much for my hair colour in school, however it did happen a little later in my life (...early - mid 20's).
Red Hair, I Do Care is a rhyming book for all red heads (and their families) across the globe.
Each page consists of a common nick-name red heads may face daily, and asks the reader to stop and think about how their words may affect people. Written and illustrated by Alana Moffatt, Wānaka, New Zealand
Red Hair, I Do Care is intended for infants, children and adults alike. It is a simple rhyming book for children who are beginning to read or the child at heart and suggested that a parent or teacher might read the book aloud to young readers. Original story and illustrations made in New Zealand. Printed in Australia, on demand, by Lulu Publishing. 11pp + cover, 190mm x 190mm.
- Alana Moffatt
- 2022
Petrified Percy - Alana Moffatt
Illustration + Graphic Design + Publication
Written and illustrated by Alana Moffatt, Wanaka, New Zealand (2020)
This idea goes all the way back in 2016 I believe - I envisioned a bat who was afraid of the dark and thus Petrified Percy was born! There's lots of sentimental characters and elements within this book. It was illustrated during a time where our family was going through some health issues in 2019 and is dedicated to my Uncle Russell who sadly passed away from cancer in 2016. Illustrated predominantly in Adobe Illustrator after hand sketching characters and story boards in Adobe Photoshop, with book design and layout made in Adobe InDesign.
Join Percy the Pekapeka (NZ Native Bat) who is afraid of the dark, on his unplanned adventure, where he meets iconic kiwi characters and learns great lessons. Written and illustrated by Alana Moffatt, Wānaka, New Zealand
Petrified Percy is intended for children 6+ years old. Petrified Percy is for the child who is beginning to read or the child at heart and suggested that a parent or teacher might read the book aloud to young readers. Original story and illustrations made in New Zealand.
Originally printed via Wakefield Print in New Zealand and sold 50 copies within the first month. Now printed in Australia, on demand, by Lulu Publishing. Print: 38pp + cover, 279 x 216 mm.
- Alana Moffatt
- 2020
Rodz & Restos
Graphic Design + Branding + Apparel & Signage
Rodz & Restos is all about classic cars, hot rods, and restorations — and I've been lucky enough to work alongside them since 2019. I gave their existing logo a refresh to include a motorbike, then kept things rolling with ongoing design support, decals, signage, and apparel.
Tools: Adobe Creative Cloud Deliverables: Logo update, signage, printed apparel, custom decals, supporting print assets
- Lee Martin
- 2019 -
Apparel
Apparel + Graphic Design + Illustration
Custom tees, hoodies and workwear. Designed, printed by me or made print-ready. Small-run apparel for personal, events or businesses.
- Willie the Waiter with Crate
- Design, Print & Make
- 40th Birthday T-shirts
- Design, Print & Make
- Dirty Jafa
- Design, Print & Make
- Rise & Shine OS
- Prep, Print & Make
- Neon Yellow Work Hoodies
- Design, Print & Make
- DB Draught w/ Custom Back
- Design, Print & Make
- Double Brown Beer w/ Custom Back
- Design, Print & Make
- Festival Hoodies
- Prep, Print & Make
Land Rover Rally
Graphic Design + Illustration + Apparel & Signage
In 2021, I was contacted by Rod on behalf of the Land Rover Owners Club, working alongside Wheels at Wānaka to create a logo for their national rally event. The rally was a key feature leading into the main Wheels event that year and coincided with the arrival of “Oxford” - the legendary Series One Land Rover that famously completed the 1955 Overland Expedition.
The 2021 logo followed Rod's request for a more silhouetted artwork style, which was used across event stickers, hats, and t-shirts for participants.
In 2023, to mark the 75th Land Rover Anniversary, I was invited back to design the rally logo again. This time, I took the creative lead and created an illustrated version for the main branding, with a simplified version adapted for use on apparel and hats.
Tools: Adobe Illustrator Deliverables: Event logo (2021 & 2023), sticker design, t-shirt design, hat artwork
- Rod Corbett (LROCA)
- 2021 & 2023
Strath Taieri Hotel
Logo Design + Apparel + Branding + Illustration
Earlier this year I was contacted by Jim & Donna who had taken over the lease of the Strath Taieri Hotel and were looking to rebrand with some fresh imagery. They'd seen an existing illustration I did of the pub and were keen to run with a similar style.
I created two versions of the logo: one featuring the hand-drawn illustration and a simplified version with the tagline 'where generations gather'—something I came up with to reflect the deep-rooted history of the pub, not just in Middlemarch, but for everyone who's called it a second home over the years.
Since then, I've also developed a brand guidelines doc and designed apparel—70+ tees printed so far in both black and white.
Tools: Adobe Illustrator Deliverables: Branding, apparel design, illustration, brand guidelines
- Jim McDougall
- 2025
Wheels at Wanaka
Illustration + Graphic Design
6+ years. 30+ illustrations. Four events.
Every second Easter, Wheels at Wānaka rolls into town - and since 2021, the Fulton Hogan Kids Map has featured hand-drawn illustrations I've created over the years. Each vehicle illustration takes around 3-4 hours to complete. Some made the cut, others stayed behind the scenes.
Back in 2019, I first joined the team to temporarily cover for their in-house designer on maternity leave. That first year, I worked within her existing design style to keep things consistent. Then in 2021, I was invited back again, and encouraged to bring more of my own style to it.
Fast forward to 2022-2023: I had a newborn of my own, but the team brought me back once more to deliver all the maps - Kids, Site, and Market.
2025 marks the last Wheels at Wānaka, which makes it a bit bittersweet. It's been a privilege to be part of something so iconic, and hopefully the maps this final time reflect how much we've all grown both as event and this designer.
Tools: Adobe Illustrator, Adobe InDesign Deliverables: Kids map, site & market maps, signage, flags, ticketing, flyers, coupons, some apparel
- Wheels at Wanaka
- 2019 - 2025
2025
2023
2021
2019
Stewart Island Raw Honey
Graphic Design + Product/Label Design
This logo and label refresh was created for the family-run honey business on Stewart Island. The original labels had been used for years so the goal was to modernise them without losing their roots.
I kept some of the existing visual elements that were important, and I added a touch of illustration to give the new design a softer, more handcrafted feel. Printed via a Southland printer, the golden look of the labels is fitting for colour of the honey and I'm sure it stands out down on the shelves on the island.
Tools: Adobe Illustrator
Deliverables: Product/label design
- Sandra & Andrea
- 2023/2024
One Stop Interior Plastering
Graphic Design + Branding + Signage
- Ritchie Williams
- 2020
Decals & Vehicle Signage
Graphic Design + Branding + Signage
Design, cut, install or mock-up — everything from vehicle replacement decals to full signage. A mix of full jobs and visual preps for client installs.
- Design
- Vehicle Signage
- Design + Cut
- Vehicle Decals
- Design + Cut + Installation
- Vehicle Decals
- Design + Cut
- Vehicle Decals
- Design + Cut + Installation
- Vehicle Decals
- Design
- Vehicle Signage
- Design
- Vehicle Signage
All Loads Ltd
Graphic Design + Branding + Signage + Apparel
I've been working with All Loads Ltd since around 2018, handling everything from ongoing graphic design to decals, signage, and apparel. A few years in, I updated their original logo to something bolder and cleaner that still reflects the growth of the business. Owned by Devin Shanks, it's been a solid, long-term working relationship — the kind I don't take for granted.
Tools: Adobe Creative Cloud Deliverables: Logo redesign, truck and equipment decals, staff apparel, signage, print materials
- Devin Shanks
- 2018 -
Print Design
Graphic Design + Branding
Flyers, brochures, menus, signage layouts, and posters. Print-focused design work, usually one-off or seasonal pieces.
- Graphic + Print Design
- Fox Glacier Guiding
- Gate Fold Brochure
- Graphic + Print Design
- Franz Josef Wilderness Tours
- Tri Fold Brochure
- Graphic + Print Design
- Franz Josef Wilderness Tours
- Accordion Fold Brochure
- Graphic + Print Design
- Living the Dream Tours
- Rack Card
- Graphic + Print Design
- Yamaha Powersports Wanaka
- Poster